According to statistics, in 2019, the aged population over 65 in the 27 EU countries reached 90.5 million, accounting for 20.3% of the total population, and has entered the “super-aged society” as a whole. By 2050, the population over 65 will reach 129.8 million, accounting for 29.4% of the total population. In the face of this “super-aged society”, the market demand for auxiliary products for the daily life of the elderly has increased sharply.
According to our investigation, from the corrective support equipment for correcting and protecting cervical vertebrae, waist and shoulders to joints of limbs, to mobile support equipment such as crutches and walking supports, as well as auxiliary accessories such as seat cushions, foot pads, lumbar supports and ergonomic insoles, all of them have achieved rapid sales growth on major e-commerce platforms. These products are designed to help the elderly better cope with the difficulties in daily activities and improve their quality of life. It is an essential product for the elderly.
This demographic change is promoting the rapid expansion of the elderly products market. Because of its convenience and accessibility, e-commerce platform has become the first choice for elderly users to purchase these life-supporting products.
In addition, this growth trend of e-commerce platform has also attracted widespread attention from investors and entrepreneurs. Many people see business opportunities in this field by providing innovative and high-quality products to meet the growing market demand. With the advancement of technology and the diversification of consumer demand, the market is expected to continue to witness the innovation and expansion of assisted living products.
For e-commerce sellers who want to enter or expand in the European market, understanding this demographic trend and its far-reaching impact on the market will be the key to finding new opportunities and achieving business growth. With the increase of the elderly population, the demand for designing and optimizing products for this specific customer group will become increasingly prominent, which indicates that e-commerce has great potential in the elderly market.
Post time: Apr-15-2024