According to reports, online sales in the Netherlands reached 34.7 billion euros in 2023, a year-on-year increase of 3%. It can be seen that with the continuous advancement of the digital wave, the e-commerce market has become a new engine for global economic growth.
It is reported that in 2023, the number of online purchases by Dutch consumers was as high as 365 million, up by 1% year-on-year, and the growth of online service expenditure was the main reason for driving sales growth.
Marlene ten Ham, CEO of Thuiswinkel, pointed out: “Last year, Dutch consumers spent 21% more on online holiday packages and 15% more on personal air tickets and accommodation.” This data clearly reflects that with the acceleration of the pace of life and the change of consumption habits, online services have become a part of the daily life of Dutch consumers.
This trend not only shows the demand of Dutch consumers for diversified goods, but also reflects the openness and inclusiveness of foreign trade in the Dutch e-commerce market. With the continuous optimization of global e-commerce platform and the improvement of international logistics, it is expected that the cross-border e-commerce market in the Netherlands will continue to grow. According to ecommerce DB’s forecast, the scale of Dutch e-commerce market will expand with a compound growth rate of 5.3% from 2023 to 2027, and it is estimated that the market scale will reach 29.4 billion US dollars by 2027. This forecast is not only based on the current market dynamics, but also takes into account multiple factors such as technological progress, changes in consumer behavior and policy support.
All in all, the Dutch e-commerce market has shown strong growth potential and resilience. With the change of consumers’ shopping habits, the continuous progress of technology and the active support of government policies, the Dutch e-commerce market is expected to continue to maintain a healthy growth trend. For e-commerce platforms and sellers, this is both a challenge and an opportunity. In this competitive and changing market, only by constantly innovating and improving product quality and service level can we stand out from the fierce market competition and seize future growth opportunities.
Post time: Mar-28-2024