According to WWD website, Forever 21 will be launched on Shein website on Thursday, including more than 30 best-selling items of Forever 21 and 126 exclusive Forever 21 x Shein co-branded styles. Authentic signed an agreement with Shein, a global online fashion and lifestyle retailer, on its Forever 21 brand last month. According to the terms of cooperation, Shein will design, manufacture and distribute a series of Forever 21 clothing and accessories, including sportswear, sportswear and swimwear. The series will be sold exclusively online on the Shein website in the United States, parts of Europe and Australia.
Last week, Shein opened a home concept in Forever 21 Times Square Store, which represented the beginning of the relationship between the two companies. Shein’s stores include Forever 21 autumn main items, fashion jeans, outdoor clothes, special occasion clothes and seasonal goods. It is reported that Forever 21 will launch its second fashion show in January, and Shein’s goal is to launch it once a month thereafter. These fashions will also be sold in designated Forever 21 physical stores and their websites.
“For nearly 40 years, Forever 21 has been providing the latest fashion avant-garde styles at the most incredible price. We know that Shein’s customers have been looking for Forever 21, and we are happy to provide them with the latest fashion styles, “said Winnie Park, CEO of Forever 21.
After the transaction was announced, Jamie Salter, CEO of Authentic, said that this partnership will make Forever 21 more competitive with other global fast fashion retailers, because Shein has the technical expertise to produce trendy goods at lightning speed. He also predicted that the deal with Shein could bring in “billions of dollars” in sales.
Post time: Nov-17-2023