According to reports, 85% of Italian netizens shop online at least once a month, and 24% of them shop online at least once a week. The report shows that despite economic challenges such as inflation and energy crisis, consumers’ buying behavior in the Italian e-commerce market remains stable.
More and more consumers tend to shop through the price comparison platform to make more informed and informative decisions. 47% of consumers use these platforms to get detailed information about products, while 46% of users use them to find special prices and discounts.
The report further analyzes the role of price comparison platform in consumers’ decision-making process, reflecting that consumers are paying more and more attention to price transparency and convenience of information acquisition. This trend has not only changed consumers’ shopping habits, but also brought new challenges and opportunities to retailers and e-commerce platforms. Faced with the increasing demand for online shopping and the improvement of consumers’ price sensitivity, e-commerce platforms and retailers need to pay more attention to price strategy and marketing to attract and retain consumers.
In addition, the report pointed out that although digital shopping is becoming more and more popular in all ages, young consumers, especially those who shop online at least once a week, have become the main force driving the growth of the Italian e-commerce market. They show greater enthusiasm and acceptance for shopping with technology, and also have higher expectations for product quality, customer service and sustainability.
The Italian e-commerce market shows strong vitality and potential for sustained growth. For retailers, understanding and adapting to the changes in consumer behavior and effectively using digital tools and platforms will be the key to their future success.
Post time: Apr-11-2024