According to the Cross-Border Commerce Europe data report, in 2022, the total turnover of cross-border e-commerce platforms in Europe (including Britain, Switzerland and Norway) reached 265 billion euros (excluding the sales of travel products). Among them, 167 billion euros came from e-commerce platforms, accounting for 63% of the total. Among many e-commerce platforms, the top 100 cross-border e-commerce platforms in Europe contributed 140 billion euros in sales, accounting for 83.8% of the total.
This study includes all types of online platforms (B2C, B2B, C2C, P2P), covering all industries except tourism and collaborative economy. Among them, the TOP10 cross-border e-commerce platform in Europe is:
TOP 1: AliExpress (China)
TOP 2：Etsy (USA)
TOP 3: Amazon (USA)
TOP 4：eBay (USA)
TOP 5：Discogs (USA)
TOP 6：OLX (Netherlands)
TOP 7：Bandcamp (USA)
TOP 8 ：Uber Eats (USA)
TOP 9：Temu (China)
TOP 10：Vinted (Lithuania)
It is worth mentioning that Amazon, which is the leading e-commerce platform in Europe, has dropped to the third place. AliExpress is eye-catching, occupying the first position and becoming the first cross-border e-commerce platform in Europe. It is also worth mentioning that Zalando, a German e-commerce giant, dropped out of the top 10, while Temu(PDD Holding) made the list, ranking ninth.
The top 100 e-commerce platforms showed significant growth:
1. The average number of cross-border buyers increased from 2.8 billion to 3.12 billion, an increase of 11%.
2. The proportion of cross-border buyers increased from 83.6% to 90.7% (by 2022).
3. These e-commerce platforms are expanding their coverage, and their products are currently sold to more than 29 exporting countries.
4. the average score of erank has improved, from 60.9 to 64.6 so far. AliExpress held the top spot with 90.4 points, while Heureka, ranked 100th, scored 44.9 points.
According to the report, the performance of multi-channel service e-commerce platform is better than pure e-commerce platform. In 2022, 80 of the top 100 e-commerce platforms are pure e-commerce platforms, and by 2025, their market share will increase to 85%. Among them, among the 80 pure e-commerce platforms, 36 are C2C e-commerce platforms, accounting for 45%. Among the top 100 e-commerce platforms, 73 are B2C platforms (or B2C+C2C+C2B) and 20 are multi-channel service e-commerce platforms, providing a combination of self-owned inventory and third-party products. The goal of these platforms is to increase the share of third-party products from the current average of 30% to 40% by 2025, thus promoting greater cross-border trade.
Post time: Oct-19-2023